• Document: RENCANA PEMBELAJARAN SEMESTER (RPS)
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RENCANA PEMBELAJARAN SEMESTER (RPS) MATA KULIAH: SEMINAR MANAJEMEN PEMASARAN PROGRAM STUDI MAGISTER MANAJEMEN 2015 Nama Mata Kuliah : Seminar Manajemen Pemasaran Kode Mata Kuliah/sks : / 3 sks Program Studi : Magister Manajemen Semester : Gasal/Genap Nama Dosen Pengampu : Dr. Waseso Segoro, Ir., MM. Email : ws271156@yahoo.com Deskripsi Mata Kuliah Agar mahasiswa dapat mengerti dan memahami konsep-konsep pemasaran, lingkungan pemasaran, perilaku konsumen, segmen pasar dan strategi bauran pemasaran. pemahamam teori pemasaran secara umum dan analisis kasus-kasus pemasaran dengan pendekatan pembahasan secara ilmiah bertujuan agar dapat menjadi pemasar yang handal dan professional melalui diskusi-diskusi jurnal-jurnal ilmiah dan kasus pemasaran. Capaian Pembelajaran/Learning Outcomes Dengan mempelajari pemasaran secara teoritis dan latihan kasus –kasus pemasaran diharapkan mahasiswa dapat menguasai masalah-masalah pemasaran dan pemecahannya serta mampu menyiapkan proposal thesis penelitian pemasaran. Kemampuan Akhir yang Diharapkan HARD COMPETENCIES SOFT COMPETENCIES Analytical / Quantitative Customer orientation Skills that emphasize techniques for improving Remaining competitive in an increasingly global problem-solving by making problem-solving a environment companies needed to create an more rational, analytical process environment in which the customer was at the center of every decision. Computer skills Decision making The fundamental skills needed for seeking The process through which a problem was information utilizing hardware, software, and identified solution objectives defined, a pre- internet. decision made, alternatives generated and evaluated, and the best alternative chosen and implemented. Entrepreneurial Leadership / Interpersonal The creation of wealth – adding value Behavior and characteristics of individuals who use their influence to coordinate and direct the activities of others toward group objectives. Risk taking Oral communication A decision making situation which only the The transfer of information from one person to probabilities of the possible outcomes are known another by the process of speaking and listening Written Communication Team Building The ability to use written language effectively. A planned organizational development technique with a group of people who may have common organizational relationships and goals designed to improve how work gets done. Strategic Thinking & Systemic Thinking The process of determine the alternatives solution through perceiving, understanding, and reasoning process by considering the short and long term implications. Change Management Initiating and implementing the change process by taking into account the existing landscape of its internal and external environment Referensi 1. Kotler, P., & Keller, L. 2009. Marketing Management. New Jersey: Prentice Hall. 2. Cooper, D.R., & Schindler, P.S. 2003. Business Research Methods. New York: McGraw-Hill. Evaluasi Hasil Belajar Penilaian mahasiswa akan ditentukan berdasarkan gabungan dari komponen berikut ini: 1) Ujian tengah semester (UTS) 30% 2). Ujian akhir semester (UAS) 30% 3). Tugas terstruktur (Paper I, II, Presentasi, Keaktifan) 40% Konversi nilai angka ke nilai huruf, sesuai bobot komponen, adalah sebagai berikut: Nilai Angka Nilai Huruf Bobot Nilai Angka Nilai Huruf Bobot ≥ 86 A 4,00 60,00 – 64,99 C + 2,25 80,00

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