• Document: INDONESIA 2020: The Urban Middle-Class Millennials
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INDONESIA 2020: The Urban Middle-Class Millennials Penulis: Hasanuddin Ali • Lilik Purwandi alvara alvara alvara ALVARA alvara Tim Riset: Harry Nugroho • Anastasia W. Ekoputri • Taufiqul Halim alvara alvara Februari 2016 Beyond Insight About AlvaraResearch Center Inspired by the first alphabet of Greek and also one of the sacred symbols in research, ALVARA is always striving to be THE MOST ADVANCE in producing research with MEASURED and TESTED validity. ALVARA also has a meaning of fairy elf, and thus ALVARA will always give INSPIRING INSIGHTS to your company and institution as the guidance in decision making. ALVARA is supported by professional individuals who have MORE THAN 10 YEARS EXPERIENCE in research industry, both SOCIAL, MARKETING, AND MEDIA in various companies and institutions. The ALVARA research approach is based on advanced research methodology andproven statistic method. Research methodology is derived from conventional ones (FGD, IDI, Survey) till the most advanced (Ethnography, Phone and online Survey). Our researchers has many experiences in handling various research in any industries and institutions. PT ALVARA STRATEGI INDONESIA Jl. Tebet Raya No. 27A. Tebet – Jakarta Selatan Phone + 62 21 83786455 www.alvara-strategic.com email: research@alvara-strategic.com Table of Contents About AlvaraResearch Center....................................................................................................................................................................................1 INDONESIA 2020: The Urban Middle-Class Millennials..............................................................................................................................5 Penduduk Urban................................................................................................................................................................................................................6 Urban population..............................................................................................................................................................................................................6 Penduduk Kelas Menengah........................................................................................................................................................................................9 Residents of the Middle Class....................................................................................................................................................................................9 Penduduk Muda..............................................................................................................................................................................................................13 Young population..........................................................................................................................................................................................................13 Wajah Indonesia 2020.................................................................................................................................................................................................16 Indonesia Faces 2020...................................................................................................................................................................................................16 IMPLIKASI.............................................................................................................................................................................................................................19 IMPLICATIONS...................................................................................................................................................................................................................19 Marketing dan Bisnis....................................................................................................................................................................................................19 Marketing and Business.............................................................................................................................................................................................19 Kehidupan Sosial dan Budaya................................................................................................................................................................................21 Social Life and Culture.................................................................................................................................................................................................21 Pekerjaan dan Enterpreneurship.......

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